how does ahrefs dr compare to da. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. how does ahrefs dr compare to da

 
Here at Ahrefs, we have a website authority metric of our own called Domain Ratinghow does ahrefs dr compare to da  | If you want to increase the domain authority and domain rating of your website you are at the right GigHow this Gig worksI am an | FiverrMOZ’s keyword explorer is based on the page authority (PA) and domain authority (DA) of Google’s top 10 results

Majestic – TF of 20+, with a TF/CF ratio of at least 1/2. Easy to use even for a beginner. SpyFu cannot compete with Ahrefs when it comes to content research and backlink monitoring, for example. Tonilawre 9 days ago. If you pay monthly, Ahrefs ranges from $99 all the way up to $999. To calculate the domain rating (DR), Ahrefs measures your link profiles quality and quantity against all other websites that are stored in its database then it gives you a rating between 0 – 100. Cost: Ahrefs is generally more expensive than Moz, with plans starting at $99 per month compared to $99 per year for Moz. Here’s an easy way to do this: Paste your domain into Ahrefs’ Site Explorer. With metrics like estimated backlink count to rank, cost per click, and volume breakdown by country, Ahrefs offers much richer data. Site A would. (P. In general, Authority Score is used for domain comparison and not for determining how good or bad domains are on an absolute scale. M. This data is calculated in real-time from verified user reviews or editors. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. Also read 6 best Ahrefs alternatives for doing SEO. Then, you’ll receive guidance on how to rectify those issues to improve your site’s SEO and SERP ranking. If you pay upfront for a year, then you will get a 16% discount on Semrush. Offers free plan with multiple advanced features. To put this into perspective, here are the Domain Ratings for some very popular websites: Facebook: 100. e. 9/5 stars with 2 reviews and SpyFu user/editors rating is 4. See your Google Search Console data directly in Ahrefs. The competitors of BloggingX as returned by Ahrefs is shockingly accurate. Ahrefs gives you a platform to browse stuff when you use it. For instance, a DA of 50. DR or Domain Rating is one of the popular SEO metrics across several platforms and not just Ahrefs. Ahrefs DR is calculated by analyzing the backlink profile of a website. The difference is that the target for UR is a specific page, while the target for DR is an entire website. Ahrefs is an SEO tool providers. 10. , Domain Rating). Ahrefs provides SEO specialists, content creators, marketers, and agencies with the following features. Strength of the page's link profile. Domain Rating (DR) and URL Rating (UR) are the measurements Ahrefs uses to rate the backlink profile of a site. Pages report in Content Explorer. FAQs & Troubleshooting. MOZ does not, however, reveal all factors. Use it to check your backlinks and survey your content. Ahrefs Domain Authority Checker allows you to compare your website's authority with that of your competitors. This tool is great for giving your insight as to how you compete against your competitors in terms of backlinks and traffic. . A higher DA indicates a higher potential for a website to rank well in search engine results. It does not show you an in-depth analysis of backlinks. We calculate DR based on the number of websites linking to the domain’s URLs and their backlink profile strength. So if I had to compare Ubersuggest and Ahrefs side-by-side based on features alone, I’d go with Ahrefs. As a result, the vast majority of sites that currently have DR 30–50 will drop to nothing (because, in fact, they don’t. Click the Content Gap report. Google does consider links as a ranking factor, but it’s not the only factor. An estimate of the total number of visitors to the website per month. In the same way, the statistical reality Ahrefs is facing is stacked towards a small percentage of domains in their index. The two primarily differ in their on-page SEO. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. The stronger the domain is, the higher the score it will get. URL Rating (UR) 0-100. Pricing: Ahrefs offers a free plan, with paid plans starting at $99/month. Domain Rating (DR) is a proprietary SEO metric by Ahrefs. Identify link building opportunitiesThe CEO was also involved with some scandals, which led to even more links. compared to Ahrefs’s DR of 94, and Moz’s referring domains of 1. Ahrefs’ Site Explorer is a tool that lets you see how your website is performing in the search engines. Authority Score serves as an indicator of the overall quality of a domain or webpage. Ahrefs DR stands for Ahrefs Domain Rating, while Moz DA refers to Moz Domain Authority. The higher the DR or DA score, the more authoritative the site is considered to be. Traffic Value URL Rating (UR) Domain Rating (DR) Ahrefs Rank (AR) But before I explain what each of these SEO metrics means (and how we calculate them), I’d. Ahrefs Tops in Keyword Research. It is based on the number and quality of backlinks pointing to a domain, as well as other factors such as the diversity of referring. Domains count is. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. These are two of the top SAAS services providing compet. Ahrefs’ own experiments have shown that the authority of each individual page (its URL Rating) has much higher correlation with Google rankings than the authority of the whole domain. Ahrefs is great for content planning, while Majestic doesn’t have any features to help with this crucial task. Ahrefs’ DR calculations also involve web crawling in order to find out information pertaining to referring domains (e. This makes Semrush is a better option than Ahrefs if you want to test an SEO tool before using it. Ahrefs offers a free Webmaster tool account, whereas Ubersuggest offers a free trial. Neither do we use a dozen of different models based on different SERP patterns. How Does Ahrefs Get Search Volume Data? According to. These domains are scored out of 100. 2. This metric by Ahrefs measures the backlink profile of a website, scoring it on a 0-to-100 scale. Moz’s primary strength here is that the free version of its tool offers more keywords than SEMrush. 200k+ SEO professionals across the world use it in their daily work. Consider for example I ell you to measure the length of your room. If your goal is to easily identify toxic backlinks, Ahrefs may not be the right fit for you. The next Semrush alternative, SEO PowerSuite, combines compelling features, customer support, search engine compatibility, and white-label reports. 3 billion—five billion short of Semrush. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. Compare a website’s current and historical data. Ahrefs is a user-friendly, powerful solution for marketing professionals of all levels of experience. By comparison, Ahrefs has a Google keyword database of 17. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. Ultimate Domain Comparison Ahrefs: Expert Guide 2024 What is Ahrefs? Ahrefs is a powerful SEO tool that provides comprehensive data and analysis for websites. 0. Ahrefs uses DR (Domain Rating), and Moz and a handful of other companies use DA (Domain Authority) to measure your website on a similar scale. Its backlink profile measures a website’s DR. To calculate DR, Ahrefs considers the number of unique domains that link to a website, the quality and authority of those. Time-savingLarge Plan – $299/mo or $2868/year. Not only that, Semrush can deliver up to 20 million keyword ideas for a single seed keyword and has keyword data for 142 different geographic databases. Pakistan. Still, the comparison tool that Ahrefs offers to compare two different dates of your choosing is particularly helpful. . How does Ahrefs DR compare to Moz DA? When comparing Ahrefs DR to Moz DA, it is important to note that both metrics aim to measure the authority and strength of a. But what exactly is Ahrefs, and why is it considered a go-to tool for many SEO professionals? What is Ahrefs? Ahrefs is a comprehensiveAfter looking at the data MonsterInsights and Ahrefs doesn’t appear to compete in the same segment, which could be because we are comparing apple v oranges. SEO PowerSuite – Best value software-based tool. It does this on a logarithmic scale of 0 - 100. SEMrush. Ahrefs is the most powerful tool for SEOs who focus on backlinks, while it's more than enough for people who are trying to maintain their website, come up with new keywords to write about, and have an eye on the competition. Domain Rating is widely used in the SEO community to evaluate link-building opportunities and estimate the website’s authority gained via backlinks. Hence, links from a high authority site will be more powerful than a link from a low authority one. 9/10 (189 reviews) Capterra – 4. Otherwise, you need to find a page that could rank higher for its target keyword. ; The total number of external links — ‘backlinks’ — pointing to the website (generally speaking, the more of these the better. What is Ahrefs DR? Ahrefs DR, or Domain Rating, is a metric developed by Ahrefs to measure the authority and strength of a website's backlink profile. DR: DR stands for domain rating. Authority Score serves as an indicator of the overall quality of a domain or webpage. Its tool suite allows you to delve deep into backlink analysis, keyword research, and competitor scrutiny, providing actionable insights to boost your SEO strategy. View. The idea would be for your website’s DR to increase over time as an indication that the strength of your backlink profile is improving. 4. Ubersuggest has a free version that is useful. Depending on the number of high-quality backlinks from unique domains, ahrefs can. However, it is worth noting that DA is measured using factors such as the linking root domains, the. Small business owners can perform SEO tasks on their websites, while SEO professionals can handle multiple clients and provide SEO strategy advice. Comparing Website Authority Scores (DA vs DR vs AS) By Justin Mostly SEO stuff. Offers a limited free plan, with premium plans starting at $29/month. This data is calculated in real-time from verified user reviews. Samuel Edwards. Domain Authority (DA) is a metric developed by Ahrefs that measures the overall strength and credibility of a website. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. For all other types of businesses, there is a 20% discount on the annual subscription. Ahrefs vs. You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. You can produce keywords and topics from a huge database using the content explorer feature. One of the most widely used and essential traffic analysis tools is Google Search Console. what is ahrefs used for. Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers: Ahrefs Has the Edge With its Visuals and Trend Tracking. It is very important for you to make your trust in the industry. We also show you the. For my Site, I get 380+ organic traffic in ahrefs, but my actual organic traffic is close to 10k. It represents the strength of the website’s backlink profile on a logarithmic scale from 0 to 100, with the latter being the strongest. However, Moz does offer a free version of its tool, which may be sufficient for basic SEO tasks. But for bulk DR/DA/SEMrush data its good enough and affordable. While these measurements are helpful, recollect that sites don’t rank exclusively due to. UR (URL Rating) and DR (Domain Rating) both show the strength of a target's backlink profile on a logarithmic scale from 0-100—with 100 being the strongest. S. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. Semrush has the edge here. Incentivized. This data is calculated in real-time from verified user reviews or editors rating if there isn't enough data for user rating. Both Have Strengths in Different Areas. DR (Ahrefs Domain Rating) – This score is out of 100 and highlights the strength of the backlink profile of that site. The only common factor. Semrush and Ahrefs provide lots of valuable suggestions with their site audit features. You can see how many backlinks you've earned and compare that to your competitors. In simple terms, Ahrefs determines a website’s domain rating by examining how many unique domains have sent at least one do-follow link to a given website, as well as the DR values. A major update to our Authority Score metric makes it easier to accurately evaluate domain reputability. (DR), Backlinks, and Published date. Another point for Ahrefs. Ahrefs Domain Rating. At $39/month, SpyFu costs much less than Ahrefs. 5% and. Both of those sites would be acceptable to most of my clients simply based on their metrics. Number of backlinks. It will not load data for existing tabs. Rank Tracker – Our most popular solution for. However, the interface of each platform differs, so one might be easier for you than the other. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Increase Ahrefs domain rating, increase Ahrefs DR 50 plus $ 10. Ahrefs Website Authority Checker. Mangools. Ahrefs常见问题(中文) By May 1 author 7 articles. Like Moz DA, Ahrefs DR is also a relative metric, and should be used to gauge the performance of websites against competitors. ; Mangools for an inexpensive software that does five things well: keyword research, ranking tracking, backlink analysis, SERP analysis, and site profiling. Enter a few keywords, then hit “By pages” in the “Traffic share” section on the left menu. 2. Domain Authority and its page-level equivalent Page Authority – DA and PA – are two of the best-known and most respected metrics in the SEO industry, widely used to rate a domain or page's rankability. Yes, Ahrefs costs money. SE Ranking: Best for Small Businesses. Their free tool version offers unlimited site crawls and keyword searches which is important to consider when comparing SEO PowerSuite vs Semrush. The data that Ahrefs’ content explorer offers is overwhelmingly goal-oriented. Ahrefs is a great tool for SEO professionals. Type in your domain name and click enter to see the results. So, the power users out there and the professional online marketers will most likely enjoy SEMrush better. It ranges from 0 to 100, with higher scores indicating stronger and more authoritative websites. In comparison, additional users purchased in new plans do increase subscription. , Domain Rating). 95 when billed monthly or $108. See detailed pricing plans for Ahrefs. For example, the limitations on keyword results and the absence of crucial SEO functions. Ahrefs vs Semrush: Internal Linking Analysis. In the collection " Best Keyword Research Tools 2023 Compared (Free & Paid)" Ahrefs is ranked 1st while SpyFu is ranked 5th. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Among them, Ahrefs stands out prominently. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. Domain Rating (DR): Domain rating is a metric provided by Ahrefs to measure a website’s backlink profile. At Ahrefs, we crawl pages according to a specific algorithm that ensures an efficient use of our resources without compromising the quality of data. Ahrefs and SEMrush offer comparable features at similar price-points. Ahrefs still does not have a way to track map pack rankings, in any capacity. Business, Economics, and Finance. Site B is deindexed and has a DR 29, a DA 10, AS 25, and TF 21. I use Ahrefs search volume to figure out how many daily visitors I'd get. Ahrefs Domain Rating (DR) is a metric developed by Ahrefs,. 2. The goal is the same as to boost website traffic. Standard: Costs $179 per month for 1 user. This metric has the highest correlation with rankings. Ahrefs’ anchor text and surrounding text information for backlinks provides much needed context for understanding why backlinks were earned for your site or a competitor. For example, if the delta for this number is +1. According to Ahrefs, it’s “a less granular version of Ahrefs Rank (AR),” which the platform uses to scale all of the sites in its database by both the size and quality of their backlink profiles. Go to the Organic keywords report. This has many benefits. If a site has a DR of 90 and a UR of 50, it will be very difficult to pass them in SERPs if your site is a DR 14 and your post is a UR 9. Ahrefs also does a great job of returning some of the competitors of a site based on the number of keywords that those sites have in commonality. They have a huge keyword database with 19. It measures the strength and authority of a website's backlink profile on a scale of 0 to 100. Ahrefs enables users to analyze competitors' websites, identify their top-performing pages, view their backlink profiles, and compare domain metrics. Bottom Line: Ahrefs is an SEO tools suite with one of the best backlinks databases, a site crawler, a rank tracking engine, and a keyword tool that goes beyond anything in the market. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. The process is designed to provide a comprehensive and accurate assessment of a website’s backlink authority, which is crucial in determining its DR. Next, the tool will run the request and return the results in a matter of seconds. 1K for the last 30 days, this means that the target has 1100 more linking domains than 30 days before (note - bigger numbers like this one are rounded in the dashboard). 0. Check any website, URL or subsection to see actionable and insightful SEO metrics: Number of referring domains. It is a crucial factor in determining a website's search engine ranking potential. e. 2. November 10, 2022. With its wide array of features, Ahrefs allows you to identify and analyze crucial elements that impact your website’s visibility. Pricing OverviewAhrefs. This article will review the features of both programs. Ahrefs doesn’t offer an Ahrefs free trial now, although there does exist a trial plan for $7, which gets you all the benefits of the Lite or Standard plan (your choice) for $7 for 1 week. If a user puts a website into Ahref's Site Explorer, then he can check its UR. 33 per month when billed annually. Overall, Ahrefs is a more comprehensive and advanced SEO tool than Ubersuggest, offering more accurate data and more in-depth analysis tools. Some considerations of our crawl algorithm include: crawl priority (based on DR), speed of. He will get the scores of the homepage alone. Here at Ahrefs, we have integrated keyword rank checking functionality into 3 core tools:. Ahrefs – DR of 30+ Majestic – TF of 30+ Moz – DA 30+ Trust Flow/Domain Rank/Domain Authority are not the new PageRank. Ahrefs offers subscription packages for any budget. Ahrefs costs $99/month, but does come with a wide range of tools. Ahrefs. Simply enter a domain name to get the top-ranking keywords. Keyword Database. e. Unfortunately, Ahrefs recently switched over to usage-based pricing. Find the. domains. 1; This leads me to believe that Ahrefs and Moz are placing a much greater weighting on homepage links, and having these can therefore artificially inflate your DR or DA scores. Look at which domains link to your site the most, as well as which pages earn the most links. Ahrefs' Site Explorer tool helps you analyze your site's backlinks. However, it is important to note that DA is a relative metric, meaning it should be compared to the DA scores of other websites in the same niche or industry. competitor_ahrefs_clean_dtypes = competitor_ahrefs_cleancols. So much more (SEMrush is a suite of 55+ digital marketing tools). Ahrefs, a popular SEO tool, offers a range of metrics to help businesses increase visibility online. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Ahrefs shows you. In their study, Ahrefs turned out to be the winner (with an average discrepancy of 22. Here are our favorite 3: 1. Annual. Semrush lets customers choose from three pricing plans: Pro: $129. The higher the Ahrefs domain authority, the better it is for the site – nice and easy to follow. Both Moz and Ahrefs have their own auditing sections that determine DA (Domain Authority) for Moz and DR (Domain Rating) for Ahrefs. I use White Hat Method which Will Rank your Website and will Increase Ahrefs DR 50, 60, 70+ Increase Moz DA 50+ This service will. 4% of domains made up the DR 0-20 range. Infact low traffic is shown. To predict this, DA factors in the total number of links to your website, AKA your backlink profile. - Lowest DR filter (to find keywords for which you can rank with a low DR website) If you're looking for free keyword tools, you can check our under the free tools hub:. How to Check Domain Rating/Authority (3 Methods) 1. Press J to jump to the feed. Whether you want to compare competitors, audit your own pages, or research potential. You will notice a great boost in Ahrefs Rank, UR, Referring. It shows estimated traffic data for pages and domains. It's a huge capabilities gap in my opinion. 4 billion of those keywords are for the US alone. Ahrefs monthly search volume of 380 = 380 real visitors per day. Authority. As a rule of thumb, a higher Domain Rating implies a more authoritative website. In a nutshell, Ahrefs packs a punch for anyone itching to amp up their website's performance and unleash their traffic potential. View full answer. The higher the DR, the more authoritative the link is. WordPress Plugin. py_oil • 1 hr. For. Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted. What type of pricing plans does Ahrefs offer? Ahrefs has the following pricing plans: Starting from: $99. It runs on a scale from zero to a hundred. Domain rating is a proprietary Ahrefs’ metric that shows the score of a domain name backlink profile on a logarithmic scale from 0 to 100. 6/5 (280 reviews) TrustRadius – 8. When comparing these solutions, we recommend focusing on the specific solutions offered by each vendor, as well as the subscription price. UR and DR. While Ahrefs is primarily an SEO toolkit, Semrush has positioned itself as a complete marketing toolkit that includes SEO, Competitive Intelligence, PPC, Content Marketing, and Social Media. That’s why the Ahrefs DR is low. compare and contrast the pages according to their PR, DR, Backlink and social share profile. Why did my Ahrefs Rank drop if I haven’t lost any links? My website is gaining organic keywords, but losing search traffic. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s. Find the most commonly asked questions about Ahrefs' API. The tool shows you errors, crawl issues, and makes actionable recommendations. What you will get from this gig?: increase DR 70+ Increase UR 80+ Increase DA 50+ Increase pa 30+ increase TF 30+ Increase CF 30+ Permanent & HQ backlinks; Free Spam links; Adsense friendly; Indexing fast. In this case, Videoder is a 64 rating, which is mid-high. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. What is Ahrefs DR? Ahrefs DR, or Domain Rating, is a metric developed by Ahrefs to measure the authority and strength of a website's backlink profile. When you check the DR of a website on Ahrefs, you will get data metrics like Domain Rating, the total number of backlinks, and the total number of linking websites. For 1000 URLs you'd have to pay $0. In their blog post announcing the change, they show the difference in DR levels as shown below: Image. There are a number of different SEO tools on the market, but Ahrefs is by far one of the most comprehensive and. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's. In short, product-led. Ahrefs Domain Rating is often compared to other metrics such as Moz's Domain Authority (DA) and Majestic's Trust Flow (TF). Ahrefs offers the best set of tools for SEO analysis and backlinks. Additionally, DR can be used as a benchmark to compare the relative strength of different websites or track the progress of a website's backlink profile over time. Step 3. They would not give it all away, of course. Now that you have a clear link building strategy and evaluation criteria, it’s time to start finding relevant and high-quality link prospects. Generally speaking, each domain splits its rating equally amongst the domains it links to. This tool is great for giving your insight as to how you compete against your competitors in terms of backlinks and traffic. Domain Authority and domain rating, both are correct in their own way. The feature compares the domain in terms of their DR, UR, social shares, backlinks, etc. On the other side, Ahrefs features that make it a direct competitor to SEMrush include: Comprehensive site audit feature; Keyword research tool powered by a large keyword database; Rank tracker; Competitor keyword and domain analysis;The more backlinks a website has, the better its domain authority (DA) or domain rating (DR) — and authoritative websites tend to garner a lot of links. Back in the day, Google would make your PageRank public, which was probably much more accurate, but they have since deprecated the API that shared this information publicly. And to be honest, DA and DR - both are third party metrics, which are being calculated on the limited data (not in real time, and updation frequency of this data is not so frequent) - so I. Backlinks count — shows you the number of inbound links pointing to a URL. For instance, the website solidhook. Their update frequency is much faster. See moreMay 4, 2022 9 min read Domain Rating (or DR) is one of the most prominent metrics in Ahrefs. To check the backlinks placed on a particular domain, just click on the. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. , Domain Rating). CF works like the inverse of the DR and UR, as it measures a site’s link equity but evaluates the number of sites that link to it. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. DR is calculated based on the quantity and quality of backlinks pointing to a domain. Both tools offer a range of features that can help you improve your online visibility, but they each have their unique strengths and weaknesses. ): But if we look at the data from GKP for the same month, it shows a search volume of 33,100: This means that the “GKP/GSC” ratio for this keyword is 1. Find the most commonly asked questions about Ahrefs' API. With Ahrefs, it’s possible to pick any two dates when working with historical data. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. 00 stars. Services. Btw certain backlinks won‘t increase your Ahrefs DR as Ahrefs can‘t find them (hidden PBN backlinks). The source domain splits its rating equally amongst the domains it. That’s why we also take into account the DR score of the linking site when calculating DR. For websites that are in more competitive niches:In short, ahrefs da checker will be the hero of your web development story and the star of your SEO strategy! Here are some top benefits of Ahrefs: Crawl your website and uncover errors that can impact your search engine rankings. 61. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Similar to search engines, we crawl the entire web 24/7 and store petabytes (1PB = 1000TB) of information about live websites – like how they link to each other and what keywords they rank for in search results. ”I mean, you and I could each perform a hundred searches for “bitcoin price,” which would result in a total search volume of 200 searches generated by only two people. Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. So rather than creating another tedious side-by-side comparison of features, we’d share some valuable features that you’ll. When comparing Ahrefs vs. Ahrefs is simple yet effective. Users can track their rankings for specific keywords over time and compare them to competitors.